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Holocene Memorialis Pinot Noir is made from 100 percent Pinot Noir. 

Holocene Pinot Noir Memorialis is a blend of 777, Pommard and 115 clones from MonksGate vineyard in the Yamhill-Carlton AVA, and it saw about 20% new French oak for 16 months prior to bottling. It is always the lighter and more feminine of the two Holocene wines, with red fruits, white flowers, dried herbs, mushroom and forest floor aromatics, bright acidity and a lithe texture, long finish.

By now, everyone knows that the Willamette Valley is an amazing place to grow Pinot Noir. When I relocated from Napa Valley to partner up with Force Majeure Vineyards, I knew I also wanted to start a project where I could focus attention on a varietal and growing region that I loved. Part of the excitement of being in the Pacific Northwest is the ability to have access to so many amazing vineyards and so much diversity, along with the opportunity to push boundaries and try new things – something that is becoming increasingly difficult in other growing regions. 

We partner up with a few very small, diverse and amazing vineyards in the Willamette Valley, sourcing fruit from these dry-farmed sites that emphasize low yields, sustainable practices and produce outstanding fruit.

The wines are crafted in the same way I have been making wine since I was carrying it out at Bryant Family Vineyard in the Napa Valley — utilizing very low-impact, non-industrial techniques, native yeasts, little extraction and little new oak, and never filtering or fining. This allows a real sense of place to show through in the wines that is often dimmed when too much manipulation is undertaken.

Our first vintage was 2015, and was released in early 2017. As production is currently extremely small, the best way to get the wines into your hands is to join our mailing list at the “Mailing List” link above to receive an allocation when we have a release. We release wines once per year, and they will be sold on a first come, first served basis, shipped straight to your door.

Review:

"A Bing cherry aroma slinks its way up from the glass, followed by spicy whispers of cardamom and cinnamon. Straw and chalkboard dust scents seal the deal. After a tannic black tea note materializes on the palate, the wine's cranberry and raspberry flavors punch the tart button. You can feel the tannins, but they aren't grippy. The acidity, however, lets you know it is ready for juicy business. Memorialis is quietly becoming one of Oregon's best Pinot Noirs. — Michael ALBERTYS"

- - Wine Enthusiast (October 1st 2025), 98 pts & Editor's Choice

Holocene Sidereal Pinot Noir is made from 100 percent Pinot Noir. 

The word sidereal means relating to the stars, particularly when measuring time or astronomical events. Which is weird for an earthly delight of a wine that makes time stand still while you attempt to decipher a vast array of aromas ranging from blackcap raspberries and cherry blossoms to wet slate and moon dust. Blackberries rule on the palate, with Assam tea, bay leaf and black pepper flavors easing along a lithe and nimble mouthfeel. Sidereal is also balance personified

Hoopes Cabernet Sauvignon Napa Valley is made from 100 percent Cabernet Sauvignon. 

“Made with the same care and thoughtfulness of our single vineyard series, the Hoopes Napa Valley Cabernet Sauvignon is a blend of fruit from a rich variety of sites. The synthesis of these vineyards, which represent the complex tapestry of Napa terroir, results in sublime balance, intense aromas and luscious textures that bring the diverse valley into harmony in a glass. Born out of curiosity, this Cabernet Sauvignon has matured into a stunning wine, which over delivers in intensity and richness. We are proud of this beautiful example of what the Napa Valley can do.”

This wine has a very pretty fruit-forward nose filled with plummy sweet tarts, cherry compote, cocoa nibs, hard candy, cedar box, and allspice. The entry is fresh and clean with a core of delicious generous fruit. It has a lovely elegant texture, weighty middle and resolves into a mocha filled finish.

Hoopes Cabernet Sauvignon Oakville is made from 100 percent Cabernet Sauvignon.

“Our flagship wine is, and always has been, the soul of our farm. Crafted from our ten-acre vineyard in the heart of Oakville, planted in 1983, it was previously a fruit source for a number of famous estates until we started winemaking ourselves. The soil is dense in geologic composition, featuring four different types of soil. One, volcanic, is unheard of in the Oakville sub-appellation, with the exception of To Kalon, and is rarely, if ever present, in valley floor vineyards. We harvest this vineyard in fourteen small batches, despite the small size, to ensure the perfect balance of acid, flavor, and tannins. "

This wine's deep garnet hue invites you to dive into the nose as it opens with soft fruity-floral aromas of lilac and rose petals then moving into red fruits, pencil shavings, honey and plum. The aromas are deceptively delicate and refined with an ethereal quality. The mouth is more concentrated leaning towards ripe, rich black fruits. Juicy blueberry and sweet licorice flavors carry into the mid-palate with an open, spacious and inviting character. Lush, elegant, tannins support a mouthwatering finish with a savory aspect and notes of black tea bringing the wine to a balanced and layered close.

Review:

  The 2019 Cabernet Sauvignon Oakville brings more elegance and finesse. Coming all from Oakville and aged 28 months in 50% new barrels, it has perfumed red and black fruits, lots of spicy oak, medium body, and just a seamless, pretty, elegant profile that's going to evolve nicely for 10-15 years.

-Jeb Dunnuck 94 Points

Hoopes Chardonnay Napa Valley is made from 100 percent Chardonnay.

Serendipity was in the morning air when Maya and Sophie took Lindsay for a walk down a Yountville country lane. Maya, the feisty one, spied a jackrabbit and bounded off in hot pursuit. When Lindsay caught up with her, she found herself surrounded by some fine looking Chardonnay vines. Always on the look-out for the best fruit for Hoopla, with some neighborhood super-sleuthing, Lindsay tracked down the vineyard owner and kept talking until she got his handshake. That chance discovery gave us really great Chardonnay that we offer at a really great price. In fact, chasing rabbits is exactly what we’re talking about. This cheeky Chardonnay will make you want to get into some mischief too.

Our goal with the Hoopla Chardonnay is a fresh juicy wine showcasing flavors and aromas of the grape. A long cool fermentation and aging in stainless steel shines helps preserve the luscious aromas and fruit characters in the wine. Classic notes of fresh pineapple, ripe pear and Fuji apple greet the nose with a lovely warmth and creaminess in the mouth from aging sur-lie in tank without the introduction of oak. This mid-palate breadth yields to an open, clean and refreshing finish. We find ourselves reaching for this crowd-pleasing wine time and time again without fail.

This wine is delicious with roast chicken and buttery mashed potatoes, fish tacos, Chinese chicken salad, lobster mac and cheese, triple crème Brie slathered on French baguette and salt & pepper flavored kettle-cooked potato chips.

Review:

"I was blown away by the 2020 Chardonnay, a clean, crisp, vibrant expression of Chardonnay that has medium to full-bodied richness, wonderfully integrated acidity, and a distinct sense of minerality in its citrus, stone fruit, and white flower-driven aromatics. It's shockingly good and tastes like it cost 3-4 times its price."

- Jeb Dunnuck (February 2023), 96 pts

Hoopes Chardonnay Napa Valley is made from 100 percent Chardonnay.

Serendipity was in the morning air when Maya and Sophie took Lindsay for a walk down a Yountville country lane. Maya, the feisty one, spied a jackrabbit and bounded off in hot pursuit. When Lindsay caught up with her, she found herself surrounded by some fine looking Chardonnay vines. Always on the look-out for the best fruit for Hoopla, with some neighborhood super-sleuthing, Lindsay tracked down the vineyard owner and kept talking until she got his handshake. That chance discovery gave us really great Chardonnay that we offer at a really great price. In fact, chasing rabbits is exactly what we’re talking about. This cheeky Chardonnay will make you want to get into some mischief too.

Our goal with the Hoopla Chardonnay is a fresh juicy wine showcasing flavors and aromas of the grape. A long cool fermentation and aging in stainless steel shines helps preserve the luscious aromas and fruit characters in the wine. Classic notes of fresh pineapple, ripe pear and Fuji apple greet the nose with a lovely warmth and creaminess in the mouth from aging sur-lie in tank without the introduction of oak. This mid-palate breadth yields to an open, clean and refreshing finish. We find ourselves reaching for this crowd-pleasing wine time and time again without fail.

This wine is delicious with roast chicken and buttery mashed potatoes, fish tacos, Chinese chicken salad, lobster mac and cheese, triple crème Brie slathered on French baguette and salt & pepper flavored kettle-cooked potato chips.