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Holocene Memorialis Pinot Noir is made from 100 percent Pinot Noir. 

Holocene Pinot Noir Memorialis is a blend of 777, Pommard and 115 clones from MonksGate vineyard in the Yamhill-Carlton AVA, and it saw about 20% new French oak for 16 months prior to bottling. It is always the lighter and more feminine of the two Holocene wines, with red fruits, white flowers, dried herbs, mushroom and forest floor aromatics, bright acidity and a lithe texture, long finish.

By now, everyone knows that the Willamette Valley is an amazing place to grow Pinot Noir. When I relocated from Napa Valley to partner up with Force Majeure Vineyards, I knew I also wanted to start a project where I could focus attention on a varietal and growing region that I loved. Part of the excitement of being in the Pacific Northwest is the ability to have access to so many amazing vineyards and so much diversity, along with the opportunity to push boundaries and try new things – something that is becoming increasingly difficult in other growing regions. 

We partner up with a few very small, diverse and amazing vineyards in the Willamette Valley, sourcing fruit from these dry-farmed sites that emphasize low yields, sustainable practices and produce outstanding fruit.

The wines are crafted in the same way I have been making wine since I was carrying it out at Bryant Family Vineyard in the Napa Valley — utilizing very low-impact, non-industrial techniques, native yeasts, little extraction and little new oak, and never filtering or fining. This allows a real sense of place to show through in the wines that is often dimmed when too much manipulation is undertaken.

Our first vintage was 2015, and was released in early 2017. As production is currently extremely small, the best way to get the wines into your hands is to join our mailing list at the “Mailing List” link above to receive an allocation when we have a release. We release wines once per year, and they will be sold on a first come, first served basis, shipped straight to your door.

Review:

The 2021 Pinot Noir Memorialis is more complete and layered, with beautiful ripe cherry and redcurrant fruit as well as spice box, dried, smoky herbs, and savory flower-like aromas and flavors. Textured, medium to full-bodied, and balanced, it has the fruit and texture to shine even today yet the density and structure to evolve for 10-12 years as well.

 - Jeb Dunnuck 95 Points

Hoopes Cabernet Sauvignon Oakville is made from 100 percent Cabernet Sauvignon.

“Our flagship wine is, and always has been, the soul of our farm. Crafted from our ten-acre vineyard in the heart of Oakville, planted in 1983, it was previously a fruit source for a number of famous estates until we started winemaking ourselves. The soil is dense in geologic composition, featuring four different types of soil. One, volcanic, is unheard of in the Oakville sub-appellation, with the exception of To Kalon, and is rarely, if ever present, in valley floor vineyards. We harvest this vineyard in fourteen small batches, despite the small size, to ensure the perfect balance of acid, flavor, and tannins. "

This wine's deep garnet hue invites you to dive into the nose as it opens with soft fruity-floral aromas of lilac and rose petals then moving into red fruits, pencil shavings, honey and plum. The aromas are deceptively delicate and refined with an ethereal quality. The mouth is more concentrated leaning towards ripe, rich black fruits. Juicy blueberry and sweet licorice flavors carry into the mid-palate with an open, spacious and inviting character. Lush, elegant, tannins support a mouthwatering finish with a savory aspect and notes of black tea bringing the wine to a balanced and layered close.

Review:

  The 2019 Cabernet Sauvignon Oakville brings more elegance and finesse. Coming all from Oakville and aged 28 months in 50% new barrels, it has perfumed red and black fruits, lots of spicy oak, medium body, and just a seamless, pretty, elegant profile that's going to evolve nicely for 10-15 years.

-Jeb Dunnuck 94 Points

Hoopes Chardonnay Napa Valley is made from 100 percent Chardonnay.

Serendipity was in the morning air when Maya and Sophie took Lindsay for a walk down a Yountville country lane. Maya, the feisty one, spied a jackrabbit and bounded off in hot pursuit. When Lindsay caught up with her, she found herself surrounded by some fine looking Chardonnay vines. Always on the look-out for the best fruit for Hoopla, with some neighborhood super-sleuthing, Lindsay tracked down the vineyard owner and kept talking until she got his handshake. That chance discovery gave us really great Chardonnay that we offer at a really great price. In fact, chasing rabbits is exactly what we’re talking about. This cheeky Chardonnay will make you want to get into some mischief too.

Our goal with the Hoopla Chardonnay is a fresh juicy wine showcasing flavors and aromas of the grape. A long cool fermentation and aging in stainless steel shines helps preserve the luscious aromas and fruit characters in the wine. Classic notes of fresh pineapple, ripe pear and Fuji apple greet the nose with a lovely warmth and creaminess in the mouth from aging sur-lie in tank without the introduction of oak. This mid-palate breadth yields to an open, clean and refreshing finish. We find ourselves reaching for this crowd-pleasing wine time and time again without fail.

This wine is delicious with roast chicken and buttery mashed potatoes, fish tacos, Chinese chicken salad, lobster mac and cheese, triple crème Brie slathered on French baguette and salt & pepper flavored kettle-cooked potato chips.

Review:

"I was blown away by the 2020 Chardonnay, a clean, crisp, vibrant expression of Chardonnay that has medium to full-bodied richness, wonderfully integrated acidity, and a distinct sense of minerality in its citrus, stone fruit, and white flower-driven aromatics. It's shockingly good and tastes like it cost 3-4 times its price."

- Jeb Dunnuck (February 2023), 96 pts

Hoopes Chardonnay Napa Valley is made from 100 percent Chardonnay.

Serendipity was in the morning air when Maya and Sophie took Lindsay for a walk down a Yountville country lane. Maya, the feisty one, spied a jackrabbit and bounded off in hot pursuit. When Lindsay caught up with her, she found herself surrounded by some fine looking Chardonnay vines. Always on the look-out for the best fruit for Hoopla, with some neighborhood super-sleuthing, Lindsay tracked down the vineyard owner and kept talking until she got his handshake. That chance discovery gave us really great Chardonnay that we offer at a really great price. In fact, chasing rabbits is exactly what we’re talking about. This cheeky Chardonnay will make you want to get into some mischief too.

Our goal with the Hoopla Chardonnay is a fresh juicy wine showcasing flavors and aromas of the grape. A long cool fermentation and aging in stainless steel shines helps preserve the luscious aromas and fruit characters in the wine. Classic notes of fresh pineapple, ripe pear and Fuji apple greet the nose with a lovely warmth and creaminess in the mouth from aging sur-lie in tank without the introduction of oak. This mid-palate breadth yields to an open, clean and refreshing finish. We find ourselves reaching for this crowd-pleasing wine time and time again without fail.

This wine is delicious with roast chicken and buttery mashed potatoes, fish tacos, Chinese chicken salad, lobster mac and cheese, triple crème Brie slathered on French baguette and salt & pepper flavored kettle-cooked potato chips.

Hoopla Cabernet Sauvignon AVA California is made from 83% Cabernet Sauvignon, 8% Petite Sirah, 4% Merlot, 3% Petit Verdot, 2% Malbec . 

Our California Cabernet is a nod to Dante. Dedicating this wine, from the king of grapes, to our original boss just made sense to us. Like any king worth his salt, Dante was sure of his alpha status in the pack. Spencer didn’t even have to pat the passenger seat before he’d jump up and claim ‘shotgun!’ Lindsay was a good sport about sitting in the back. Like Dante, this Cabernet was born and raised here with true California pedigree. It is a luscious, juicy, fruit-centric wine, with a whimsical and punchy mouthfeel, layered with flavors of baking spices and clove. A pleasure to drink easily, anytime, with food or without!

This generous Cabernet Sauvignon has a deep, inky purple color and is very ripe with blackberry and blueberry fruit. The palate is very concentrated with deep plum and pomegranate flavors which include some panaforte spices. Though the wine is very concentrated, it is balanced with acidity and its oak profile while ample is integrated. Overall the wine finishes ripe with black cherry, cassis and spices, very supple and silky and long on the finish.

This wine pairs very well with a gourmet burger, eggplant Moussaka or a wild boar Ragu with Fettuccine and foraged mushrooms with shaved Reggiano Parmesan.

Hoopla Chardonnay Yountville is made from 100 percent Chardonnay.

Classic notes of fresh pineapple, ripe pear and Fuji apple greet the nose with a lovely warmth and creaminess in the mouth from aging sur-lie in tank without the introduction of oak. This mid-palate breadth yields to an open, clean and refreshing finish.

This wine is delicious with roast chicken and buttery mashed potatoes, fish tacos, Chinese chicken salad, lobster mac and cheese, triple crème Brie slathered on French baguette and salt & pepper flavored kettle-cooked potato chips.