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Why I Make Pinot Noir
My name is Brian Loring and my obsession is Pinot Noir. OK, I'm also pretty crazy about Champagne, but that's another story. While in college, I worked at a wine shop in Hollywood (Victor's), where one of the owners was a Burgundy fanatic. So, my very first experiences with Pinot Noir were from producers like Domaine Dujac, Henri Jayer, and DRC. Needless to say, I found subsequent tasting safaris into the domestic Pinot Noir jungle less than satisfying. It wasn't until I literally stumbled into Calera (I tripped over a case of their wine in the store room) that I found a California Pinot Noir that I could love. But it would be quite a while before I found someone else that lived up to the standard that Josh Jensen had established. I eventually came to understand and enjoy Pinots from Williams Selyem, Chalone, and Sanford, but I really got excited about California Pinot Noir when I met Norm Beko from Cottonwood Canyon at an Orange County Wine Society tasting.
I'd made about 3 trips around the booths at the tasting without finding a single good Pinot Noir. So, being the open minded person that I am (remember I passed him up 3 times), I stopped at the Cottonwood booth. I was BLOWN away by Norm's 1990 Santa Maria Pinot Noir. After a few years of attending every Cottonwood event and asking Norm 10,000 questions about winemaking, he offered to let come learn the process during the '97 crush. I checked sugar levels, picked, crushed, punched down, pressed, filled barrels, and generally moved a bunch of stuff around with fork lifts and pallet jacks! It was the time of my life... I was totally hooked. And even though I hadn't planned it, I ended up making two barrels of Pinot Noir. That was the start of the Loring Wine Company. What had started out as a dream 15 years earlier was now a reality - I was a winemaker!
How I Make Pinot Noir
My philosophy on making wine is that the fruit is EVERYTHING. What happens in the vineyard determines the quality of the wine - I can't make it better - I can only screw it up! That's why I'm extremely picky when choosing vineyards to buy grapes from. Not only am I looking for the right soil, micro-climate, and clones, I'm also looking for a grower with the same passion and dedication to producing great wine that I have. In other words, a total Pinot Freak! My part in the vineyard equation is to throw heaping piles of money at the vineyard owners (so that they can limit yields and still make a profit) and then stay out of the way! Since most, if not all of the growers keep some fruit to make their own wine, I tell them to farm my acre(s) the same way they do theirs - since they'll obviously be doing whatever is necessary to get the best possible fruit. One of the most important decisions made in the vineyard is when to pick. Some people go by the numbers (brix, pH, TA, etc) and some go by taste. Once again, I trust the decision to the vineyard people. The day they pick the fruit for their wine is the day I'm there with a truck to pick mine. Given this approach, the wine that I produce is as much a reflection of the vineyard owner as it is of my winemaking skills. I figure that I'm extending the concept of terroir a bit to include the vineyard owner/manager... but it seems to make sense to me. The added benefit is that I'll be producing a wide variety of Pinots. It'd be boring if everything I made tasted the same.
About the Name
Sounds pretty straight forward, last name Loring, therefore Loring Wine Company. Ahhh, but what about the "Wine Company" part? That is an hommage to Josh Jensen at Calera... which is actually Calera Wine Company. Since he was the guy who showed me that great Pinot Noir could be made in California, I decided to name my winery Loring Wine Company to "honor" him. Hopefully, Josh sees it for what it is and doesn't want to sue me for trademark infringement!
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Loring Cooper Jaxon Pinot Noir is made from 100% Pinot Noir
Aged 10 Months in French Oak (15% New)
A special blend in honor of Cooper Jaxon Loring - the next generation of Loring. We don't limit the wine to any
specific AVA, but rather look for a blend that is big, bold, and super tasty!
Juicy and vibrant, with aromas of raspberry puree, blackberry and spring flowers.
Vines are planted on Arroyo Seco Sandy Loam soils on the following vineyard sites: Rancho La Viña, Kessler-Haak, Clos Pepe, John Sebastiano, Aubaine, Rosella's and Sierra Mar.
Vinification is traditionnal with minimal intervention.
Wine went thought Malo-Lactic fermentation and was bottled without filtration.
pH 3.61
Clones: Pisoni, 113, 115, 667, 777, 23
Pairs well with steak and lamb, spicy foods & mild cheeses.
Review:
"This fun and whimsical label from Brian Loring delivers his rich style of Pinot Noir at an affordable price, offering aromas of black cherry, forest herbs, damp sage and crushed slate. The palate is earthy, offering flavors of dark berry, fennel frond, roasted meat and clove. Matt Kettmann"
- Wine Enthusiast (June 2019), 92 pts - Editors' Choice
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Medium-deep ruby color; deep, complex dark cherry aromas with earthy, forest floor notes; deep, stewed cherry flavors with complex forest floor and spice notes; some oak and tannin; silky texture; good structure and balance; long finish. Very deep and complex Pinot with amazing structure and layered flavors. Needs time in the glass to really open up.
Pinot Report 95 Points
"Vivid ruby-red. Scents of pungent dark berries and candied rose, with a hint of blood orange adding vibrancy. Smooth and expansive in the mouth, offering juicy black raspberry and cherry flavors and a strong jolt of spicecake. Shows repeating spiciness and very good focus on the penetrating finish, which leaves a suave floral pastille note behind. - Josh Raynolds"
- Antonio Galloni's Vinous (August 2015), 92 pts
"Ah, the beautiful fruit aromas, polished texture, ripe but tangy flavors and supreme balance make this an elegant and delicious wine. This is not showy, but slightly reserved, as very little spicy oak is showing through, yet the wine’s vibrance and purity keep begging for another sip. — J.G."
- Wine Enthusiast (December 31st 2015), 92 pts + Editor's Choice
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Medium-deep ruby color; deep, tight aromas of cherry and oak; deep, big cherry flavors with smoky spice notes; silky texture; good structure and balance; long finish. Deep, forward Pinot with a lot there that still needs to come around. Needs time and air.- Pinot Report 94 Points
"Brian Loring’s bottling of this vineyard planted by Gary Pisoni and Gary Franscioni is bursting with raspberry syrup, cola and peppercorns on the nose. The palate boasts notes of strawberry juice, red berries and hibiscus. It’s luxurious and sexy. - Matt Kettmann"
- Wine Enthusiast Magazine (July 1st 2015), 95 pts
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Mateo is the fruit of the friendship between two winemakers (José Ignacio Cuenca & Brian Loring), two countries (Spain & the US) and two worlds (the Old & the New). This wine is a unique blend of California's finest Pinot Noir grapes is dedicated to José Mateo Cuenca Anderson.
Deep ruby color with earthy plum and cherry aromas. Full, rich plum and cherry flavors with baking spice and white pepper notes. Great structure and balance with a long, complex finish.
Mateo is the fruit of the friendship between two winemakers (José Ignacio Cuenca & Brian Loring), two countries (Spain & the US) and two worlds (the Old & the New). This wine is a unique blend of California's finest Pinot Noir grapes is dedicated to José Mateo Cuenca Anderson.
Deep ruby color with earthy plum and cherry aromas. Full, rich plum and cherry flavors with baking spice and white pepper notes. Great structure and balance with a long, complex finish.
Offering up a touch more freshness and detail, the 2011 Pinot Noir Rosella’s Vineyard is also upfront and textured, with ripe black cherry, rose garden and spring flower-like nuances all flowing to a medium-bodied, elegant and textured palate. There’s not a huge amount of back-end depth but it’s gorgeous nonetheless and I love the overall focus. It should shine for 4-5 years. Drink now-2018. This was an impressive (and large) lineup of wines. Made by the brother/sister pair, Brian and Kimberly Loring, with Rachel Silkowski functioning as assistant winemaker, these efforts never lack for fruit or texture and, for the most part, reward immediate gratification. Having said that, I think these 2011s will offer a relatively broad drink window. The 2012s are more rich and voluptuous, with the purity of fruit and seamlessness of the vintage. 
(8/ 2013) Wine Advocate 92 Points
Surprisingly soft and elegant for fruit from mostly Sta. Rita Hills, this wine is still loaded with deep and rich aromas and flavors. Pure and vibrant, with blueberry and blackberry flavors, shaded by light oak and baking spice accents.
Vineyards: Rancho La Viña, Clos Pepe, Aubaine
Clones: 114, 115, 667, 777
A blend of mostly Rancho La Viña Vineyard, along with a some barrels from Clos Pepe and Aubaine Vineyards.
Pairs well with spicy foods, chicken and lamb dishes.
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"Deep ruby color; deep, earthy plum and cherry aromas with herbal notes; full, rich plum flavors with savory spice and pepper notes; some oak; good structure and balance; long finish. Earthy, complex Pinot that's drinking nicely now."
Review:
Medium-deep ruby color; complex and deep plum aromas with pepper and anise notes; complex, full, ripe plum and cherry flavors with pepper and oak notes; good structure and balance; long finish. Deep, full Pinot with the structure for some age. Pinot Report 93 Points
Press whole cluster.
Barrel fermented in 50% new oak with Assmanshausen yeast.
100% ML completed.
Bottled unfiltered.
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Intense and vibrant, with focused notes of rich, zesty raspberry puree, blackberry, black licorice and pomegranate that are focused, easing into the plush texture.
Review:
Medium-deep ruby color; deep, complex aromas of plum, earth and pepper; deep, focused plum flavors with oak and pepper notes; some tannin; good structure and balance; long finish. Complex, deep Pinot that needs some air to open up. Pinot Report 94 Points
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Deep ruby color; dense, deep, herbal berry aromas; deep, ripe, forward berry flavors with moderate oak and tannin; good structure and balance; long finish. Dense and deep Pinot.
Russell Family Vineyard in located in the Templeton Gap area of Paso Robles. It's a relatively warm site for Pinot Noir, but the amazing amount of limestone in the soil allows the vines to retain great acidity.
All traditional Pinot pairings as well as steak and lamb
Review:
Deep ruby color; dense, deep, herbal berry aromas; deep, ripe, forward berry flavors with moderate oak and tannin; good structure and balance; long finish. Dense and deep Pinot that needs a good two hours of air to open up.
Pinot Report 93 Points
"Red cherries laced with crushed allspice and cloves also benefit from dried violets, graphite and loamy soil on the nose of this rare Pinot from Paso. The palate is not quite so boisterous but quite good still, with a bit of concentrated plum juice, Bing cherries, raspberry and a tinge of sagebrush throughout. - Matt Kettmann"
- Wine Enthusiast (August 1st 2015), 93 pts
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Our Côtes du Rhône Villages is elaborated on the superb Terroir.
The average age of the vines is 34 years; The assembly favors
Grenache, Syrah and Mourvèdre. This complex wine can be kept 8 to 10 years and we
Verite La Muse is made from 93% Merlot, 5% Cabernet Franc and 2% Malbec.
Profound and sophisticated, La Muse delivers the incredible depth and texture with a Merlot-based blend from the top micro-crus of eastern Sonoma County. Like a graceful swan, it embodies elegance, softness and strength.
Review:
Deep garnet-purple colored, the 2016 La Muse is composed of 93% Merlot, 5% Cabernet Franc and 2% Malbec. Wow—it comes strutting out of the glass with flamboyant crème de cassis, ripe plums and black cherries notes followed by nuances of aniseed, chocolate box, wild thyme, violets and chargrill plus a fragrant suggestion of potpourri. Full-bodied, rich and concentrated, the densely packed perfumed black fruit layers are beautifully framed by perfectly ripe, finely grained tannins and fantastically knit freshness. It finishes long with the most incredible display of mineral sparks. 2,300 cases were produced. -Wine Advocate 100 Points
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