The Piemaggio estate is located at Le Fioraie, a hamlet on the north-western side of the Castellina in Chianti territory, along the road to Poggibonsi, in the heart of the historical Chianti Classico. Piemaggio is the name of the farmhouse in the centre of the estate. The most ancient part of the farmhouse dates back to the XI-XII century AD. The remains of an age-old 'Pieve' (church) in the heart of the property, bear witness to the agricultural vocation of the site. Religious orders in the middle ages acted as the custodians of agricultural knowledge, handing it down throughout the centuries.
The name of the estate, Piemaggio, probably originates from the presence of the Pieve ('Pie') located on the highest hillside ('maggiore') in the estate.
The drawing with the three flower sellers, repeated on the wine labels, has represented the identity of the wines since 1954. Le Fioraie, in Italian 'the flower sellers', is the name of the place where the estate is located.
“Legend has it that the name of Le Fioraie is linked to the pilgrim friar who passed by the estate, many centuries ago, one day in a very hot summer. The pilgrim, exhausted after so much walking in the excessive heat, fainted. Three sisters, local flower sellers, saw the friar crumple on the ground and offered him a glass of wine to revive him. The friar thanked the flower sellers and resumed his pilgrimage, but he never forgot the place. After a few months he returned, started building a small church and planted a few vines."
We'll never know whether this tale is history or legend: however, the three flower sellers are the symbol linking the wine to its place of production, A direct homage to this magical corner of the Chianti Classico area.
The vineyards at Piemaggio cover over 12 hectares. The vines, all trained with the Guyot system, grow on a number of separate hillsides with south and south-westerly aspect. The altitude sits between 380 and 480 metres above sea level, with slopes of variable steepness.
Thick woods surround the vineyards on all sides. Together with the altitude and the constant breeze, the presence of the forest helps protect both vines and grapes from damaging summer droughts.
The galestro and alberese soils, part of the geological heritage of Chianti Classico sites, guarantee perfect drainage of the vineyards: an essential feature for the healthy development of the vines.
At Piemaggio, the Sangiovese grape variety reigns supreme, covering about 10 hectares in total. The clones used in the vines have been carefully selected: at the moment, six have been identified.
Colorino, Canaiolo and Ciliegiolo are the other vine varieties typical of the Chianti Classico territory that grow on the estate besides Sangiovese. Lastly, Cabernet Sauvignon and Merlot grapes grow towards the production of an IGT wine.
600 olive trees grow on the estate's grounds, producing an extra-virgin olive oil with all the typical features of a Tuscan oil from the Chianti hills.
The cellar at Piemaggio is situated roughly one kilometre from the farmhouse and the vineyards, as the crow flies. It was modernised in 2014, with the purchase of new 100HL steel vats for controlled temperature fermentation.
The ageing phase takes place within 110HL vats in fiberglass concrete. During this important part of the process, the vats help preserve the integrity and freshness of the Sangiovese grown at Piemaggio.
The cellar also hosts 25HL French oak barrels as well as 5HL tonneaux, also made of French wood, used for the Chianti Classico Le Fioraie, Chianti Classico Riserva Le Fioraie and Piemaggio, an IGT wine.
Piemaggio Chianti Classico Riserva Le Fioraie is made from Sangiovese 90%, Colorino, Canaiolo Ciliegiolo 10%
The wine is only produced in the best vintage years, from Sangiovese grapes that are carefully selected at the time of the harvest, and a small part of Colorino, Canaiolo and Ciliegiolo. The south-southwest exposure of the vineyards combined with the altitude of 380-480 meters and the complexity of the soil, mostly composed of galestro and Alberese, bring to life a wine of excellent structure, elegance and balance - the perfect embodiment of the best qualities of its territory.
The nose is intense, elegant and persistent with hints of berries and violets. On the palate it is well-textured and elegant with a great balance between tannins and acidity.
Production area: (Le Fioraie) Castellina in Chianti (Siena)
Altitude: 350-480 meters above sea level.
Soil Composition: middle dough soil rich in mineral with galestro and alberese (Typical of this area).
Plant per hectare: 4,800
Cultivation technique: Guyot
Green harvest and selection of the best grapes in the vineyards with great characteristics in terms of production and sun exposure.
Traditional winemaking with controlled temperature in stainless steal tank, with skin contact maceration for around 25 days, pumping overs and delestages. Aging for about 36 months with passages in concrete vats, in French oak casks of 25 HL and then in tonneaux. 3 months in the bottle.
Serve with mushroom risotto, red meat, stew and dry aged cheeses.
Betz Family La Serenne Syrah is 100% Syrah
La Serenne is the most reflective of the site/vintage dynamic of our three single-site 2012 Syrahs. Lovers of this wine know that its source, the Boushey Vineyard, is the highest altitude of the three vineyards and is typically the latest harvested. This cool site was accentuated by the cooler season and the results reflect the seriousness of this vineyard and its care.
An extraordinary, nearly impenetrable black purple color leads to a concentrated, inky aromatic impression: smoky black cherry and wild blackberry dominate, but a litany of supporting aromas is already emerging: smoke, violet, mushroom, roasted meat, Chinese 5 spice and minerals. It has a full attack on entry and a big, rich mouthfeel that goes on and on.
2012 is our 13th harvest from this site and these rows. We continue to be impressed with the chameleon nature of this vineyard, in cool years and hot, in heat spikes and cool springs: it provides us with surprises and opportunities at every harvest. While the themes of deep black fruits and pliant structure always surface, the nuance of this vineyard and its care (thank you, Dick Boushey) make it some of the most satisfying fruit we work with every harvest.
"The pure, elegant and textured 2014 Syrah la Serenne offers that classic violet and floral characteristics of the cuvee, as well as medium to full-bodied richness, lots of black raspberry fruit, fine, sweet tannin and a great finish. It’s not as powerful or concentrated as the La Cote Rousse, yet it’s a joy to drink and will cruise for a decade or more on its balance and purity. - Jeb Dunnuck"
- Robert Parker's Wine Advocate (Issue #225, June 2016), 93 pts
Rubus Vin-Gris Rose is made from 80% Grenache, 10% Carignan, 10% Cinsault
Pale pink rose color, a classic gris de gris wine with salmon hues. Delicate strawberry nose, seamless and fine pointed.
For this special project, the producer had to focus on the pruning technique, ploughing, lowering the yields, sorting the grapes, selecting the tanks, with a permanent focus on the respect of the environment.
All the grapes were harvested by hand. In the cellar, vats hygiene, temperature control, ultramodern pressing contribute to a better expression of the terroir.
Enjoy as an aperitif or with grilled fish, shellfish and appetizers.